Boost Your Meeting Attendance

Are you tired of putting in the effort to secure meetings, only to find yourself chasing attendees? It's a common challenge in the world of sales, but fear not – I've got a game-changing solution for you.

Today, we'll dive into a quick and effective framework that guarantees higher show rates for your meetings. Trust me, implementing the three C's can make all the difference.

The Three C's: Clear, Confirmation, and Creative

1. Get Clear: The first step is to eliminate uncertainty. Your prospects need a clear picture of what to expect in the upcoming meeting. Walk them through the details – who they'll be meeting, how long it will last, the purpose of the call, and what they can expect to gain from the conversation. By making it crystal clear, you're not only setting expectations but also highlighting the value they stand to gain.

2. Get Confirmation: Once the meeting is on the calendar, don't assume attendance. Take a moment to confirm their commitment. Ask simple questions about potential obstacles that could prevent them from showing up. This step is crucial in ensuring that your prospect is serious about the meeting and helps you avoid last-minute cancellations.

3. Get Creative: This is where the magic happens. In addition to increasing show rates, the creative step builds better alignment with your prospects from day one. Offer your personal cell phone number as a valuable resource for them, not just for yourself. Make it easy for them to reschedule by saying something like, "I'll give you my personal cell – if you need to reschedule, just shoot me a text." This not only demonstrates your commitment but also opens up a direct line of communication.

Role-playing is a powerful way to internalize these strategies.

Let's break down a sample conversation:

"Mr. and Mrs. Smith, thank you for agreeing to the call. You'll meet with Mike next Tuesday at 2pm for an hour. The focus will be on delving into the challenges we discussed earlier regarding improving your sales team's effectiveness and productivity. Mike will walk you through our coaching solutions to help you reach that 2 million goal. Is there anything that would prevent you from showing up to the call?"

Tailor your approach based on their response. If there's a likelihood of a scheduling conflict, proactively suggest a reschedule to avoid the hassle later on.

Finally, offer your personal cell phone number for easy communication and confirmation.

Remember, the goal is not just to fill your calendar but to ensure meaningful and productive interactions.

Give it a try, and watch your show rates soar!